The Barclays Women’s Super League has unveiled its new Where Greatness Lives promotional campaign ahead of the 2023-24 season – which kicks-off this weekend.
Following a summer where 94 players from the BWSL featured in the memorable FIFA Women’s World Cup – more than any other women’s professional division – the Where Greatness Lives campaign celebrates the range of talent that will be a part of the new season.
The creative showcases stars including: Aston Villa’s Alisha Lehmann, Liverpool’s Taylor Hinds, Tottenham Hotspur’s Barbora Votíková, Chelsea’s Jess Carter, West Ham United’s Viviane Asseyi and Manchester City’s Lauren Hemp.
With many clubs already reporting record-breaking ticket sales following this summer’s FIFA Women’s World Cup, 2023-24 has all the makings of another season to remember for the women’s game.
Where Greatness Lives is a fully integrated campaign led through paid digital media across leading channels including YouTube and Meta.
The campaign will also run nationally in radio and digital advertisements, with creative to be strategically located in cities near teams’ BWSL grounds.
The new campaign kicks off on Sunday 1 October, with a number of exciting fixtures lined up in the clubs’ main stadia including: Arsenal v Liverpool at the Emirates Stadium, Aston Villa v Manchester United at Villa Park (live on BBC Two), Bristol City v Leicester City at Ashton Gate, and Chelsea v Tottenham Hotspur at Stamford Bridge (live on Sky Sports).
As per previous seasons, all games not selected for broadcast throughout the campaign will be shown live on the FA Player, the league’s free to air streaming service.